My creative partner and I have been asked to create a business case for a salary increase. I've never made one of these before so I could do with some help on what needs to go in it.

Can it just be bullet points of things we've done, how we've gone beyond with examples of our work? Or does it need to be a full sell of why we think we deserve it, with thorough explanations of how we've improved and what people have said + examples of work?

Thanks!

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Somewhere in between. For a business case, it’s a good idea (where you can) to focus on or highlight the commercial and agency implications of what you’ve done, not just what you did. So perhaps start thinking about your ‘highlights’ as you’ve described and then answer the ‘what’s in it for your employer’ from those highlights and present them that way.

Things like improved client relationships or creative ambition from a client for example, awards won or anything you have produced that’s ended up in your agency pitch deck or created positive PR buzz for the agency. Then pitch wins or other new business successes and their value to the agency, incremental revenue you’ve contributed towards through proactive work perhaps.

Definitely get a steer from your line manager too as others have said, but also use your account service team to help you back up the commercial/agency benefits. Set up a chat with the account leads and find out what their good news stories are about the clients you work on.

Personally I’d also include benchmarks on the market rate for the title you’re going for or have - recruiters plus salary surveys are good for that to help support the ask.

helpful

Who asked you to create it? This is something your line-manager should be actively helping you pull together

Your organisation is supposed to know the work you’ve done.

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