Nothing humbles you like a prospect who was “excited” last week and then disappears completely. I’m trying to follow up with a clean next step and a clear close-the-loop option, but it still feels like shouting into the void. Sometimes I wonder if I should call, video message, or just stop. What follow-up style has actually gotten ghosts to respond for you?

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Consistent and respectful email follow up. Just enough to stay in their mind. Keep in mind, last week was Christmas, this week is New Year's. Lots of people OOO, lots of reasons there's been a lapse in communication that don't mean this prospect is ghosting.

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Thanks!

A lot of people won't be back to work, or at least won't have their minds fully engaged, until after the weekend. You should probably wait until the middle of next week before you get too aggressive with following up. Chances are the person is just disengaged, but you'll get them back on track fairly soon.

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Thanks, SD1!

How did it go? Were you able to get them back on the hook?

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