Now that BBDO is going big on Big, does that mean they will no longer be doing banner ads, social posts, and all the other frivolous digital knick-knacks that keep the flourescent bulbs glowing?

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I think they would tell you that they turn a banner ad into something Big.

like

They're just gonna make bigger banners. Like about 20% bigger.

funny

Can you make that a little bigger. 20% is too small. Play with it.

like

Well now it’s big banners to keep the 7th floor kitchen stocked.

likefunny

Or are they telling us they’re going to have big ideas like Mischief instead of just showing us?

like

Tinder, Tubi, and Coors are all “ideas”, but not necessarily fortune-changing ideas.

All those frivolous Knick knacks are what the business is these days. At least 75% of it. Get on board or opt out

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Yeah for the most part. Cheaper for the client. More measurable. More churn to test in market, flooding it with absolute garbage.

There are still pockets of print and broadcast. But those methods are dying off.

I’d say the only real fun these days is in digital out of home. Comes closest to a single-minded thought and doesn’t require much of the audience.

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Here come Super Bowl banner ads. Keep an eye out for them next year.

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Big Banners Days Over

Wdym that stuff is “big business”.

You work at Meta.

What are you suggesting?

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