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I’ve been getting a lot of questions around the experience. So here goes: It was incredible. Easily the best executed event that I've ever been to. If you're at all interested in the creative/design process, you would have had a hard time containing yourself.
It started with an intro of all the different folks that contribute to the design process who were in the room. Concepting, storytelling, color, textures, materials, actualizing (from 2D to 3D), factory production, retail/experiential...all the different pieces that work in concert to take a vision and make it a reality (and Sean Wortherspoon).
You're brief was to bring what's compelling about NYC to you...to life...through a silhouette. AM 1, 90, BW, 97, 98, Vapormax Plus, 270.
Set your narrative.
Pick your model.
Then bring it to life on the mood board.
Then design the silhouette with all the various design elements available to you.
Design elements:
After the briefing, you toured the space, there were raw silhouettes, material boards (synthetics, leathers, nylons, cloth fabrics), color palettes, accessories (dubrets, aglets, patches, etc). All of these these swatches, color palates, etc would get attached to your mood board.
They also had printers for your visual inspirations that you could print out and attach to the mood board for reference purposes.
Everyone working from a design perspective came by to chat and consult with you. You explained your story, and they helped with tips/tricks to execute. But they were all there to unlock your potential...never with a heavy hand, always encouraging.
We spent about 2 hours designing and then pitched our design in a minute video (confessional booth) with the mood board as reference. What's the narrative, and how did you bring it to life.
I think there will be about 300 of these from NYC, they'll vote internally, the best one will get refined and built to go up against the other winning entries from the other key cities where they ran the "ON AIR" competition.
It was an amazing experience. Blew me away.
My sketch book
Print out area
Materials
Models
Accessories
Storytelling
Thanks for sharing TBWA. Very very cool! Are you able to share your design/ideas? Would love to hear
This is awesome! One of my favorite posts ever. Thanks for sharing!
Btw the art was sick. This was my favorite.