Okay social media people — are hashtags not a thing anymore? My instagram feed is full of captions of things like: “Des Moines Stylist, Brunette Hair” rather than “#DesMoinesStylist #BrunetteHair”. What did I miss?!

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Hashtags definitely aren't as impactful as they once were. I think I read somewhere that only 12% of hashtags actually help visibility these days, and the more specific the better. Algorithms work completely different now, using keywords in captions, video (voice), and in the content itself. There are some awesome YT videos about it that can help, too. And quite frankly, what works today will probably be obsolete in a few months' time since these things are always changing.

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Interesting!! Thank you 💚

Well, this has given me a lot to look into! I didn’t even notice, but I bet now I will. Hashtags used to be the hot thing. Definitely will take some time to look into this.

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Yea I definitely didn’t get the memo

I don't think hashtags have been much of a thing for years. The idea is that the search functions and the recommendation algos are sufficiently advanced now that hashtags are redundant. And, they create a lot of clutter.

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Oops

Hashtags are for old people.

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Clearly 👵🏼

#greatquestion #smallbusinessbigdreams #hashtagsareforoldpeople #lol

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😂😂

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