Omnicom agencies recently formed to become OAG, will they be changing it again as they merge with IPG? OMG?

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Doubtful. I would assume that the agencies from IPG would flow under the respective Omnicom Group (Omnicom Commerce Group, Omnicom Media Group, Omnicom Advertising Group, etc).

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Been saving that one since the announcement, haven't you?

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Ignoring the word play, OAG makes sense. It's the division of the holding company that oversees the creative agencies, just like there's a division that oversees media and health. OAG or its successor becomes more important because someone will have to make sense of the stack of BBDO / DDB / FCB / McCann / Mullen Lowe / TBWA.

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