On a scale from d&ad to zero where do the LIAs rank?

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Tier 1: D&AD and Cannes.
Tier 2: One Show and LIA.
Tier 3: Clios
Tier 4: doesn't matter.

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Interesting it’s above the clios, wouldn’t have thought that but good to know

Nah, I,d say more of a 6. It’s fairly well respected, but not top tier. I think it has a bit more prestige in Europe.

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3

1

Addys: Number 1

Vayner

Middle

First respected award show after Cannes Lions so features the first new work that has run since Cannes Lions deadlines in mid April

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