People who made high-profile ads people hated: do you keep them in your portfolio?

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Does anyone have Kendall Jenner Pepsi ad in their book?

likefunnysmart

I’ve seen a rather elegant way of putting such a thing in your book: “The single campaign that taught me the most.” I loved how the person owned his failure.

likesmarthelpful

Interesting question.

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I’ve always wondered. Things like the American Airlines redesign. It got such massive backlash, but it’s so freaking HUGE, how do you not put it in your book?

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I made a super bowl spot that wasn’t great but it was my first commercial ever and I made it as a junior so felt like a big moment for my growth and story

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I have one piece in my book that was torn apart on agency spy. But, it’s also been a conversation starter in interviews. Gives me a chance to show how I grew from the production experience and learned from a couple key mistakes.

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Great question. Following.

My gut answer is yes, put it in your book. Unless you already have 3+ amazing pieces

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I mean just seeing something through to the end is a big deal. Unless it's the chevy commercials. Leave that shit out.

If it's good, yes. If it's bad, no

If you like it yes

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