Q. What is the Challenge in Digital Marketing?
Ans. Goal conversation tracking setup is the main challenge. Second challenge is to figure out that what's working and what's not. Third challenge is ways to improve performance.

This is my thoughts... Feel free to share your thoughts...

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Excel, every bit of data over excel, especially related to leads. Better to put all data together and then make some decisions. Still in Digital Marketing, when what will give you breakthrough , cannot say, that's why keep trying everything.

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To name few,
1. A full proof attribution model (as you rightly mentioned)
2. Ever changing privacy policy and country wise implementation
3. Low quality and overtly generic ad communication with lack of empathy
4. Covid has brought in fresh money into digital channel but also brought in clients with limited knowledge in the space
5. Fraud
6. Ever increasing competition and market saturation
7. And finally ad fatigue on digital media is increasing like crazy, and we have to accept that we are the reason

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