Re: 3rd Party Software - Paid Media Planning. I’m wondering what tools people use to track campaign adjustments. We use Google spreadsheet to track proposed spend, actual spend and campaign adj. notes

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Invest in Google Super metrics as a Google sheet add on. Like 1500 per year. Helps automate reporting across social, and if you use DBM/DCM, helps automate everything there too. They usually have free trials, try it out.

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Digital only or TV? I just did a pretty deep evaluation of the latter but I noticed your title says digital.

I like Google Data Studio. I realize it’s a visualisation tool and not a data tracking tool. The raw data goes in Google Sheets.
We tried Tableau but I kind of thing Google Data Studio is more easy

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likeuplifting

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