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Rising Star
It’s self-aware and probably not referring to ad creatives and executives.
Chief
It plays into the themes of the show. Seems fine to me?
It’s too much work for the target to do in order to get the joke. Especially when driving by in a car.
Chief
The post caption and the ad refer to the theme of the show. It’s a joke.
Rising Star
Concepts fun, if derivative. Though, I’d like to think there was a slightly more interesting looking “we didn’t have time to design” aesthetic possible.
All in all, at least it’s not some actors face and a show title.
I used to do ads for HBO.
This method only works if the show is in a later season and is already popular, so that people can get the joke.
When a show is relatively unknown, the creative has to entice people with the premise of the show. This is harder than it seems, because we naturally want to use inside jokes from the show itself. But it’s better to dramatize the show’s premise.
Ask yourself: does this ad make your target audience want to commit to this show instead of another show?
I don’t see anything like that here.
Then you also have the additional problem of Apple TV + still trying to win subscribers. You need good **strategy*** to win subscribers.
This show has major stars and selling points of intrigue. Aside from their talent, paying for big-name stars is naturally part of the marketing strategy.
The joke in this barebones campaign isn’t good enough to justify hiding the likes of these well-regarded stars:
https://youtu.be/ucgsmqxSJ1c?feature=shared
It’s a fine line between **enticing** the target with the premise and just being the premise. The dramatization still has to be enticing. That’s the tricky part. Think of the enticement as “Why should I pay attention to this show?”
This creative is not enticing enough; it relies on PR and Googling to make the joke land. The target has to do a lot of extra work in order to get the joke, and after all that work, it’s … “🤷” And is the creative enticing enough for the target to do all that work in the first place?
Off the top of my head, Brian Cranston in a 1970s getup saying “We don’t make art films here” is a decent line. Or Seth Rogan saying “My job is to ruin movies.” I just thought of these in a few seconds so they aren’t the best ideas, but it at leasts attempts to entice people to watch, because the actors and their characters are part of the enticement.
This is why doing ad campaigns for TV shows is really tough, because it sorta breaks the rules of normal campaign creativity because we **have** to use a form of borrowed interest. It’s a very fine balancing act because we still have to remember that the target doesn’t know what the borrowed interest is yet.
This is a “Hollywood insider” type show. Not advertising.
Guys most of you have taken this headline on a billboard at face value and I don’t think you all read between the lines here at all.
Rising Star
What…do you mean by “read between the lines?”
Micromanaging, egos, and corporate toxicity
It’s great for the show, since this is the central thesis of the plot.
I think this (both the sign and the show) will resonate with an LA audience who is moving by slowly stuck in traffic. You’re overthinking it OP.