How long does your agency usually give your creative teams to concept new campaign ideas before the first internal review?

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Usually a week, often less, rarely more.

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Try to have at least two sets of three full days of concepting (one check in the middle) before showing account

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2 days. Usually Saturday and Sunday.

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Hell no

Kinda depends, but yeah around a week sounds right. So usually presenting to CDs a day or so before that.

I give my team 3 days before presenting to the CD. I find more gets done in 3 days than in 4, personally.

To be clear, this is one round. We usually have at least 3.

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My CCO prefers the first round of internal after two days (sometimes 1). It’s a big source of stress for everyone.

Yes, that seems like a very efficient way to generate stress.

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I remember the days when we were given a week. I miss those days.

3 days

I hope you weren’t surprised. All I know about McGarry Bowen is it’s a sweatshop and the work usually isn’t very good.

Depends entirely on the project. Average though is 3 - 5 days. Sometimes much quicker though - like 8 hours. When freelancing you learn to come up with good ideas very quickly.

2-3 days

It depends on the project I find it varies from 5-9 business days at my current agency

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