ROAS vs. ROI – What’s the Real Measure of Success?
ROAS (Revenue ÷ Ad Spend) shows ad performance.
But ROI ((Profit - Cost) ÷ Cost) reveals true profitability.
A high ROAS can still mean a negative ROI if your margins are low.
📊 Smart marketers track both to scale sustainably.

#MarketingTips #ROAS #ROI #PerformanceMarketing #DigitalMarketing

What's your favorite electronic health record? We have Cerner and while I like it- I've heard better things about other EMRs.

I’m just kinda feeling lost, a bit like a failure , and maybe tired . I’m 30 f, single, moved to a new town, studying for the cpa, had falling out with the first two friends I made in new town, deeply missing my friends from back home, work has been a lot - job hopping . The partner was so excited and quick to give me an offer. I feel like I’m 💯 at this point just disappointing him. Idk what advice someone could give me , but has anyone else gone through “just surviving period”

For anyone in this bowl. How crucial is it for you to have a formal dining room separated from the kitchen? My son and daughter-in-law are buying a house for their future family and I'm trying to convince them a formal dining room looks better and makes things less chaotic in the kitchen, especially with kids. Am I out of touch? Or is it still important?

Anyone else, just cut work for Purim?

What is a mastercard techno managerial round? Please help I have 7 years of experience.

Is anyone involved in IAPP’s young privacy professionals group? Is there an age cutoff? They keep emailing but I wouldn’t consider myself “young”! Will they stop emailing when I turn 40?

Is anyone from McKinsey or Bain available for a quick chat? I’m looking to change geography and my best bet might be with a different company. I’m currently a consultant at BCG

Any government or gov contracting positions in the public health space anyone can recommend? Any direct hire positions if gov? Looking to make $115-125k.

I’m a tax senior in big 4. Which role in the industry has a better career trajectory in terms of growth and pay: senior accountant or senior tax accountant? I do a lot of tax provision and starting to find tax interesting but I’m not having a lot of luck finding openings for in house tax roles.

25lpa for a devops engineer with 4years of experience, is it good?

I am unable to add meal card in FBP. It is throwing FBP window is closed error. I have joined on May 25, 2022. Can someone help me from FIS?

Reishi mushroom by Host Defense, just google Paul Stamet. My hot flashes are now just warm and far and few between.

Any SF Bay Area marketing manager opportunities? Been on the hunt for several months and can’t seem to make any traction.

Get me a job in Google please

Hi all, looking for a referral for product marketing or social media at Microsoft, can anyone help me out?

I’m looking for a marketing specialist with campaign experience and writing chops to join my team. Salary range is $65-70k. Remote is option. Company is a Fortune 500, best place to work in the technology space. Please DM if interested!

I’m entering an in-house with a bad Glassdoor rating as my first job in a new place. Please wish me luck as I will need every ounce of it 🥺🥺🥺

I’m interviewing for a job and am in the third and final round. I have to develop a strategy based off of a case study and then do a 30 minute presentation to a panel of people. I haven’t ever done this before. Does anyone have any advice or best practices for this?

First off - thanks for any help!

After doing freelance for the last two years, I’ve decided to go back to the corporate world. I’ve been applying a ton of places but keep getting turned down immediately - not even a first interview and I can’t figure out why.

I feel like I have a lot of good accolades as far as awards, a graduate certificate program board I’m on, really good stats from my previous work, etc.

I have 7 years experience. Are people looking for someone w/ less experience/cheaper?

Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

Do you stay in a peoject you think you'll learn despite the demand of the job and abundance of your other current projects?

FYI have a current health issue that limits my working hours so am not sure how this'll work but I was thinking of learning from this experience.

Hiring a Social Media Manager. Looking for someone with strong lead generation and conversions background. Any suggestions as to best places to find these talents?

Tips on looking for a remote position in the communications, Public relations, or marketing field? Everything I find seems to be a scam, way underpaid, or a 100% commission based role.

Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

I recently got a job offer through a company that offered me the high end of what I was asking (75k) but since it is the high end of what I asked for, do I have room to negotiate? Do I have a leg to stand on if I even try negotiating at the point? I have til Friday to fully accept. I’ve never negotiated my salary but want to be sure I’m being paid fairly for this site merchandiser role! TIA

Best questions to ask your future boss in a job interview? In general and specifically for someone leaving agency life to go in-house.

Hi All!

I’m looking for a digital marketing / growth marketing role around Toronto area. I have an overall experience in marketing for over 8 years and did various things like PR, Corp Comm, Digital Marketing strategy and growth marketing. Any one have any leads or roles you think I might be a fit for?

Happy to share my resume in DM’s if you’d like.

Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

I'm a recent MBA graduate from Vancouver, Canada. I want to make career in Digital Marketing. I'm facing hard time to find a job in the same. Indeed and LinkedIn are names. The way they send the job recommendations is pure gimmick.

What are ways to land a full-time permanent job? Any referrals here

Is automated bidding the only way to go about? I know manual bidding may not be efficient but is there a middle path where you can get good efficiencies but also have control over your bidding?

I've applied to work at Facebook three times but I can't make it past the initial interview with HR each time. What am I doing wrong?

Does anyone have any recommendations for a multitouch attribution setup in HubSpot?

How much have you heard of Paid Social Planners/Markets making at companies in the tech space? I'm thinking about leaving my media agency company.