Since people comment here a lot on how no one stays in adv long enough to retire: seriously, where do they go? I started late, now 45. If people are “aged out,” where do they go next?

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I heard we get sent to “the colonies.”

likefunny

I followed the money and opportunity away from above the line advertising to promotions, shopper marketing, digital, and now pharma. The first step was the hardest, leaving above the line advertising at a big agency was kind of an ego battle. But what I did in promo, shopper, and digital was actually more interesting to me, less repetitive, and ultimately more award worthy. Plus there was less internal competition. Hence less quiet desperation. (God I don’t miss that!) these days, I feel a lot better about my chance to actually retire from the agency biz.

likeuplifting

42 year old mid level. No one seems to want me in advertising (from my start at 38) so I’m headed to one of the facets that have taken me in as a freelancer (event marketing, tourism in-house, restaurant and hotel branding and marketing, etc.) whatever. I kill it in their world because of my agency time. I killed it in agencies too, but fuck them if they are discouraged by my age.

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Seriously though. I’m trying to figure this out myself. I’m 40 and am looking for an escape before I officially can’t get work. plus, I’m sick of it. I’m considering moving to a cheaper part of the country where I can start a non-advertising business of some kind.

likeuplifting

I just learned about this now that I’m 41 and was laid off and can’t find work. It pisses me off because I convinced my 22 year old niece to become a copywriter and wouldn’t have had I known it’s a dead end career.

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Client side, after seeing all my 45+ agency coworkers get axed.

likehelpful

People move to client side, smaller shops, start their on business, do the same work in a different industry, and my personal favorite do something completely different. Toss the 25+ years of experience and find a passion project that can generate income.

likeuplifting

I had these same thoughts in my 40s and now here I am, 58, still freelancing. In pharma, but it’s still ad money, which is better than most jobs. Just keep going with the flow and try to get pharma experience. Recently I was trying to find a copywriter for a gig and they were ALL booked. I’ve been told that copywriters with HCP experience especially can write their own ticket. Not the kind of thing i wanted to contemplate in my 40s, sure, because pharma—gross. But I mellowed on that as I got older.

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Reach out to me if you need freelance. I need pharma in my book. Sounds like a symbiotic relationship.

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In house. That’s what I did. I love it actually.

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Soylent green is people!

funny

*old people

likehelpful

Things I’ve seen:

—Moving from a global gig in NYC to teach advertising at VCU

—Buying a wine store

—Building boats and offering kid’s sailing lessons

—Leaving a self-made behemoth and going to Klick

—Uber, Lyft, Via

I’m 47 and doing everything possible to move in-house and build a more stable and longer lasting career there.

I went into online SaaS software design. Absolutely love it!

“Consulting”

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