So Dunkin Donuts became Dunkin. Beggin Strips is now somehow just "Beggin," as little sense as that makes. Do ad agencies think consumer attention span is now so short they lose interest after a single word?

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Dunkin makes sense as the brand offers more than just donuts.

likesmart

America’s running on it so hard, there’s no time for the second word.

likefunny

That idea usually comes from the brand, not the agency fwiw. Agencies are just tasked with somehow making sense of it.

likesmart

It’s bothering you, huh champ?

likefunny

You really felt it was a good use of your time to type that out, huh, champ?

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No one in New England ever called it Dunkin’ Donuts. It’s always been “Dunkin.’ Always. The change made total sense

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It's like when Domino's pizza went to Domino's. Because they began to offer more than just pizza.

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Why waste time say lot word when few do trick?

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"Dunkin D's" was RIGHT there 😔

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Dunking D's nuts is too

No. But they do assume consumers can’t possibly understand how they have offer more products than the single word in their name.

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Two words: Cracker Barrel

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Aye.

People love to cut corners with acronyms and nicknames… I think it makes sense in some cases for brands to go with what people call them in conversation

I think beggin’ was rebranded for the same reason as dunkin in they offer more than the strips now as treat options but that one is definitely more obscure.

Less about attention span and more about product offerings. Idk Beggin, but I’m sure they offer more than just the iconic strips.

Nope. No other products from what I can see. It may change in the future though.

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I get why Dunkin would change. People say, "I'm stopping at Dunkin," not "I'm stopping at Dunkin Donuts." At least the younger generation does where I am on the east coast. I guess they realized that people called them Dunkin anyway and decided to change.

I shop at Nike Shoes

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