So Omnicom is finally consolidating all of their ad agencies.

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The fact is that there aren’t as many clients who need huge network agencies. There are too many now because the business has changed. Consolidation is inevitable.

The good news is there’s a lot more room for smart small agencies.

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I always take it as cutting functions by consolidating. That way the network can have it both ways- smaller staff, keep all the names.

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It’s the worst holding company in advertising.

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Hav ass is the worst.

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Moving chairs on the titanic

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Hey, authentic Titanic chairs go for a fortune at auction. Grab one while you can!

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DDBBBDOTBWAdamandeve

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…GoodbyGoodbyeMerkleyDesertly…

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It’s not the real story. It’s almost like a collective taking care of specific investments in special capabilities over every agency. No more isolated movements.

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Pffffft 💨

None of this is good for the creative or the people actually doing the work. This is about one word- efficiency. The other 360 or so words are just spin.

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This is about keeping the people at the top rich and protected. Everyone else is just a number waiting to get let go. That's life, so make the best of it while you can!

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Corporate mergers takeovers and acquisitions were supposed to be illegal but capitalism ruins everything. Competition is what makes the market great in capitalism a stupid capitalism will say.

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Layoffs?

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This isn't about merging agencies. This is about dedicated leadership for Omnicom's creative agencies. Omnicom already has dedicated divisions for performance marketing and for media. And Troy Ruhanen is a practitioner, not a bean counter. He ran BBDO New York in its heyday. At a time when most holding companies are treating creative agencies like toxic assets, this might be a good move.

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“He’s a PRACTITIONER!”
104% chance this was posted by Troy 👆

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Hearing some brands like DDB and TBWA will fold into BBDO…

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If so would a&e as a brand go down with it? Some US offices already rebranded as a&eDDB

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https://www.prnewswire.com/news-releases/omnicom-launches-omnicom-advertising-group-oag-to-power-the-next-generation-of-creativity-302230692.html

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It’s yet to be seen if course. And I realize this is PR spin. But this is essentially a mini holding company, under “big “ Omnicom that potentially will drive shared initiatives and services. Which is a good thing for those agencies and their clients.
We’ll see…

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I’m officially an OAGer!

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nn: Ogre

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Publicis did this years ago…

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Which will lead to massive layoffs.

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Will this impact HCG? They just had smaller agencies rolled up into them with lots of layoffs (and part of Omnicom Health)

One thing is for certain, Zimmerman Advertising will remain the shittiest most toxic dumpster fire of a place to call work in the entire industry.

My first agency job, and I’m grateful for every day I no longer work there.

And how is it still part of Omnicom?

Well, color me shocked

We all know what this means…. Redundancies incoming

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