So, the Creative Data Grand Prix case study. I think they used AI to fake a newstory about the idea. They've cloned the CNN news anchor voice and made it sound like she was talking about the idea, even though the news clip used is from 3 year ago.

I know Cannes is 90% lies, but that feels a bit much, don't know.

likefunnyhelpful
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Tbh I don’t think it deserves a Grand Prix.

If I may, getting poor people to put the remaining light bill savings towards those same new appliances (and then locking their income for 24 months) doesn’t seem too smart.

It’s simple, but it just doesn’t feel groundbreaking.

like

You know what? In that same line of commentary regarding something that already existed 3 years ago, I would’ve given a Grand Prix to The Final Exam by BBDO.

It’s pretty much a Slenderman mod, but the context and the target is spot on. By now, that game/evolution of the genre is already old.

And I bet you there’ll be a lot of juries who are barely aware of who the h Slenderman is.

Well done all!

Post Photo
likeuplifting

Cannes? More like Can’t. Amirite guys? Heh heh h e h

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The only way the agency can get out of this and keep the Grand Prix is to tell us that they have a Time Machine. Otherwise someone should investigate the festival next, check their bank account. Go where the money leads. It’s always the money.

like

Link pls

smart

wow. they replaced the headline on the graphics to tie it to their campaign

like

Name the agency so we can call them out if it wins.

like

DM9 is Brasil’s DDB

likehelpful

How is this data honestly? So tangentially related to data

like

Maybe this is an opportunity for us to implode the belief in awards. Nothing is for real (as everyone already knows), just insights well crafted to look real for the masters of advertising judge it. Even then knowing that is not real! This DM9 case is just the fake inceptionized the fake.

like

The judges were too drunk/dumb to know.

Just wait until this time next year. The amount of absolute AI fabrication in cases is going to be wild.

How can the judges be so duped?

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