So, the Creative Data Grand Prix case study. I think they used AI to fake a newstory about the idea. They've cloned the CNN news anchor voice and made it sound like she was talking about the idea, even though the news clip used is from 3 year ago.

I know Cannes is 90% lies, but that feels a bit much, don't know.

likefunnyhelpful
Posting as :
works at
You are currently posting as works at

Tbh I don’t think it deserves a Grand Prix.

If I may, getting poor people to put the remaining light bill savings towards those same new appliances (and then locking their income for 24 months) doesn’t seem too smart.

It’s simple, but it just doesn’t feel groundbreaking.

like

You know what? In that same line of commentary regarding something that already existed 3 years ago, I would’ve given a Grand Prix to The Final Exam by BBDO.

It’s pretty much a Slenderman mod, but the context and the target is spot on. By now, that game/evolution of the genre is already old.

And I bet you there’ll be a lot of juries who are barely aware of who the h Slenderman is.

Well done all!

Post Photo
likeuplifting

Cannes? More like Can’t. Amirite guys? Heh heh h e h

like

The only way the agency can get out of this and keep the Grand Prix is to tell us that they have a Time Machine. Otherwise someone should investigate the festival next, check their bank account. Go where the money leads. It’s always the money.

like

Link pls

smart

wow. they replaced the headline on the graphics to tie it to their campaign

like

Name the agency so we can call them out if it wins.

like

DM9 is Brasil’s DDB

likehelpful

How is this data honestly? So tangentially related to data

like

Maybe this is an opportunity for us to implode the belief in awards. Nothing is for real (as everyone already knows), just insights well crafted to look real for the masters of advertising judge it. Even then knowing that is not real! This DM9 case is just the fake inceptionized the fake.

like

The judges were too drunk/dumb to know.

Just wait until this time next year. The amount of absolute AI fabrication in cases is going to be wild.

How can the judges be so duped?

Related Posts

Not a meme but…

Post Photo
likeupliftingsmart

Hi Fishes

Joined My new company this Jan. My previous income was not eligible for tax slabs. Now while adding the income from Apr 21-Mar 2022 it's become 5.9 LPA. I don't have any investments and in my new company I declared the same. The only tax exemption I have is PF contribution and professional tax. I have only 25K PF contribution and 2.5K professional tax. So while calculating the tax I am getting 15K as tax payable. How can I avoid this 15k. Kindly pour your suggestions. TIA.

Post Photo
like

Wfh setup allowances are tax exempted?

If that is the case
Suppose if I have bill of 16400+3600(gst)
When I file income tax return , will I get 3600 as IT refund?

Please excuse me if anything is wrong or kiddish in my question .... I am beginner and trying to understand how it works and improving my knowledge .

like
like

Just defeated a SJ motion via Zoom and the judge read her entire decision into the record while opposing counsel looked like he’d rather die than be there once he’d lost. If you’re gonna sigh at least mute yourself.

likefunny

I had accepted Infosys offer letter over launchpad didnot join that time will infy blocklist me to join in future? @

like

How has been the reaction to bonuses and raises in IFS this year? Looking good or worse?

like

Is anyone else feeling way more ADHD working from home? All of my bad habits are back - I’m not sleeping, I’m distracted, I spend 20 minutes trying to remember what file I’m opening...

like

I am a Fraud Investigator making $61,000 per year at Optum. I feel like I am very underpaid and that my counterparts are making more than I do. What is the normal pay for a Fraud Investigator?

like

I need a career mentor for the tech industry!!!

like

Which companies are providing permanent wfh in india?I heard about these-
1. Nagarro
2. Publicis Sapient
3. Epam anywhere
4. Cimpres
5. VMware
6. Swiggy
7. Meesho
8. Browserstack
9. Disney+ hotstar

like

Who applies to HBS in R2? I was surprised to hear the pool is just as large as R1. Any speculation on the strength of the R2 pool this year?

like

Any Asian guys got significant scholarship to t20 schools using the gre, if so what score did you have, I got a 330, worth retaking for a better score if I’m aiming for scholarships?

like

Does cmaas/fdd fall under consulting for mba applications or just under accounting. Just wondering because I know many consultants (mbb etc.) apply for business school

like

Can anyone refer me .I have 2 yrs of experiemce .Skills- java,sql,sprimg boot,testing

like

I just came here to vent. Had an interview, I thought it went great. At the end of the interview hiring managers said and I quote “ you set the bar real high” today I received a thank you but no thank you email.
I am so frustrated …

Don't hate me but Brookly style pizza >>> Chicago deep dish, any day, any time.

like
like

I'm junior accountant, and asking the group: what's the best advice you've ever received?

like

Additional Posts in Advertising

I’m a strategist interested in branding shops like interbrand. But I hear they aren’t doing well these days since everyone claims to be a brand consultant. Also I’m curious about the work

like

Brands closing for climate change? Wouldn’t that lost income be more effective/useful if they donated it to clean energy alternatives instead? Do a spot about it to promote it & it’s content. Win. Win

like

Weekend chatter. What movie makes you cry every time you watch it? And what scene? I'll start: perks of being a wall flower when he calls his sister when she's at the party

like

Going in house is the move, right?

like

Was talking to a musician friend who says since he quit working full time, every day feels like the weekend. Meanwhile, in advertising, every day feels like a Tuesday 🙃

likefunny

McCann women are way hotter than the rest of the ship

like

What’s the worst advice you’ve ever gotten in this business?

Mine, as an account person: “You should take more credit for the creative that’s presented.”

funny

The bond yield curve just inverted. If you don’t have to make any major purchases for the next year, that’s probably a good thing

like

Considering taking a Jr CW job in pharma in NYC after being on the job hunt for 9 months. I’m terrified of getting stuck, but I also want to switch to brand strategy. Chances of escaping if I hate it?

like

I feel like I am not good at what I do... but don’t see myself doing anything else.

like

What do CDs look for on a resume? What would you expect to see on an art directors resume? Do things change if applying to agencies versus in-house?

like

What's the most elegant way to handle someone your level subtly insulting you in front of team?

like

As bad as my job may be, someone out there has to write an Effie entry for Weathertech

likefunny
like

Thanks to the robots, there’s just not a lot left to do.

So why do we still have to spend all our waking time playing office?

likefunny

Without asking or confirming, account lead booked an in-person client meeting that requires travel. Who books ~any~ major client meeting without first checking with the team ?

like

Anyone from MediaCom on here?

like

If you get an offer a few days before you have a final interview (or while you're waiting to hear back), is it okay to ask for some time? Or do they expect you to answer right there?

i'm in the final round for 2 different media positions in 2 completely different places (NYC and NC) and things are moving really quickly for both. the NYC job is my dream one but they're both offering $40k so i'm conflicted. any advice would be helpful lol

like

Don’t ask me why but would anyone know where I could download McDonald’s font? Preferably for free... I think it’s called Speedee? I can’t find it anywhere... help

like

Too late in life to start a cult? Getting kind of old for advertising.

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal