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I think you pose an interesting question. If soda in general is seeing a downturn as customers look to more healthier options, it would speak volumes to me if the companies then decide to focus on Black and Brown customers. That would be an interesting and troubling signal to me because now they’d be ok with focusing on people of color in their marketing. Then what did they think of us in marketing before?

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Wow I have to be honest I am kind of surprised that they are losing steam in America. Though I will say Coke Zero in other countries is the best one you will ever have.

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Additional Posts in Minorities in Marketing

The marketing for Black Adam is genius! I wish I was in entertainment. If you could choose one industry to do marketing for what would it be? For me it's easily film or games.

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Hey, so I’m going to my first 3% conference. I heard it’s usually white feminism x 100. But I was wondering what I should expect? Has anyone been.

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Is there any industry recognition for poc creatives the way adage and others recognize creatives?

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Meanwhile people of color are being disproportionately affected by COVID and of course not being included in vaccine trials.

Post Photo
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How painful was it to watch the situation in Charlottesville? I'm beginning to think that hatred is a unending part of American culture. No solution. No kumbaya. Just is what it is.

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Is everyone from a big city or do we have some south and midwest represented??

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I’m still trying to process seeing an agency exec well known for dismissing and ignoring POC held up as an exemplary diversity champion for women at the 3% Conference.

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