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Rising Star
They aren't competitive and lost everything that made them special.
Best strategy now is to take a different airline.
Seems like they’ve lost sight of what made them special. Since they are behaving like regular airlines now - why would I fly them?
I had the SWA Premier card for about 10 years but canceled it recently due to all the changes the airline has made. I don't feel the limited perks are worth the annual fee.
Also, with assigned seats, what purpose does Early Bird checkin provide?
In theory, overhead bin space.
Unless you’re in a hub it doesn’t make sense. I’ll keep flying them because there’s almost always direct flights where I need to go. Status gives me everything I would get from a CC (free bags, priority boarding, bonus points, etc.)
There is no competitive advantage anymore besides the amount of routes/flights at some airports. Their fares are pricey now, and their business select sucks. I do like the assigned seating change in the future.
Companion pass is last straw.