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I’d argue that on the media side, anyone at or above a supervisor level is presenting on behalf of a team and taking responsibility for their work. And that responsibility keeps going up as you add more people to your team
I feel like I only just hit that switch.
When I moved from creative to Account.
Part of the reason why I’ve been avoiding director level roles is because I‘m putting off making this shift 🤷🏻♀️
our team lets the supervisors present the guts of the presentations to the clients. we also have them respond directly to the client (after reviewing their statements) as we want them to represent their work rather than take credit for it.
When you build the budget, the timelines, the strategy and hyper focus that brief....and everything sings. You end up in a position where a client will give a reaction to something on the spot.
And when that happens > you realize they’re reacting to react, on something that took weeks to create.
And as a director you make sure the work is defensible before going into the meeting, you say “I cannot or I can defend this, it does does not have legs, scale, episodic potential” and those principles are what allow the work to stand up against any and all scrutiny.
When did I realize it? Too soon, they made me a creative director too soon and it was sink or swim. Now I think I’m not bad.