The corporate world found in AI the tool it needed to destroy the creative industry.

And this is not only advertising. It’s entertainment, production, music. Anything that needs ideas and craft from a talent to happen so suits can make money. Now with AI they found a way to cut the creative middle man and focus on how to profit even more.

In my agency, we don’t see digital briefs anymore. Digital is dead. Long live automation and the agents, here to replace us all in the name of mediocrity.

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