Thinking of switching over to a non-creative role but not sure how my soul will react. Anyone here done it? What was the outcome?

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Thinking of ideas is fun. Setting up client meetings is not fun

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@Media Planner 1 it's adorable you still think that.

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I did it. I was a copywriter early in my career and was constantly being dragged along to talk to clients. I gradually realized that I was not an awesome copywriter and I could make more $ long term on the business side. I am fairly certain this has proved to be true but I am still jealous of how much more fun the copywriters have.

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Media is not fun

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Strategy, production or PM are the only options that seem transitional.

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In my opinion, being a creative is the only role that makes working in advertising even kind of worth it. If I played another role, I dont think I'd see the value in working insane hours in toxic environments for egotistical assholes. But then again, I barely see the value of doing that as a creative (there's got to be a better way), so there's that. 😂

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Which non creative role?

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Also, why?

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Ah. Probably going through a "grass is greener on the other side" phase. Face this almost every other week.

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Don't. You'll hate yourself.

Unless you like data and tech shit.

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Don't do it. You will hate yourself.

Media is fun!! :)

What do you mean..?

^part of the reason I thought of transitioning to a non-creative role is I've been thinking of getting out of advertising. I kinda hate advertising.

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