This feels like such a waste of creative opportunity for the name power of Levis and Beyonce. The greatest story ever worn by Droga was such a great campaign without any celebs.

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Tale as old as time. Good campaign made worse by another company

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That’s what happens when client/strategy care more about “cultural relevance” than about making culture themselves. Brands want to get quick likes and shares and headlines over building a brand.

Bet you know how it feels to Chew Five gum or what happens once you pop. Bet we will also forget about this campaign by the end of the year, even though it has the world’s biggest pop star in it.

likeuplifting

I was going to say the same thing…

That campaign was fantastic. Why would you go from that to this?

We don’t care. We want celebs.

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