This is my second time getting let go because my ideas during brainstorm aren't creative enough. Please help give me advice.

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Maybe practice lateral thinking. If the brief is single minded, for example the new Nike shoes are fast, think about all the ways you could tell the story of fast. It’s so fast you arrive before you’re finished actually leaving, it’s so fast that every day life feels like slow motion to you and people sound slow and funny now, it’s so fast fighter pilots have a picture of you in their locker. I think the main skill creatives need it to say one thing 50 unique ways.

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For sure, single minded just means that you have one message only. There’s often a lot brands way to communicate but that makes ads confusing and boring. The best ads are about one thing.

Lateral thinking is saying that one thing in unexpected ways so the audience is entertained and surprised vs bored by your ad.

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Switch to strategy 😉

In all seriousness, are you positive that’s why you got let go, or are you assuming that’s why you got let go?

Here’s a trick: go for quantity over quality. Just force yourself to come up with 100 ideas. 500 headlines. Whatever. People will be impressed and you’ll surprise yourself with what you’re capable of.

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Deck of Brilliance

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Do you pre-brainstorm? I always go into a group or even team brainstorm with a bunch of ideas.

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I'm sorry, OP. Here are a few books I go back to frequently that you can probably pick up used for $10 or so
- Advertising Concept Book by Pete Barry
- Advertising Concept & Copy by George Felton
- Technique for Producing Ideas by James Webb Young

There a million others but those three are genuinely helpful for me.

Good luck!

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I'm sorry this happened. if it helps, I was let go from my last job because I was too creative and they didn't understand why we wouldn't follow what the industry is already doing

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Your ideas were too innovative? Which kind of ideas did you present?

Make Chadgpt your best friend, that'll spring up tons of ideas to get you thinking. You got this don't overthink it.

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Pharma

Did they directly tell you it was due to your work quality? Is there any chance there was anything else going on?

If you are truly being let go repeatedly on basis of your creative output (and not due to literally anything else) you should think about pivoting away from creative.

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