Three years into this beat and I'm drowning in social expectations. My news director wants constant posts, but every hour on Instagram feels like an hour stolen from real stories. Have any of you cracked the code on a platform strategy that doesn't make you feel like you're performing instead of reporting?

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I feel this so much. Social media can end up consuming more energy than the reporting itself. I try batching posts and setting strict time limits. Has anyone actually found balance?

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I can’t say we’ve found the perfect balance, but we do have leadership on our side in terms of working towards it. That can be a huge determining factor.

Social media is a necessary evil everywhere today. I appreciate that we need to use it, but it's nice when we can focus efforts elsewhere. Maybe try to discuss with the news director for more of a balanced and multifaceted approach instead of Instagram 24/7.

I completely get this. I think social media has become a second job piled onto journalism. I would rather prioritise strong reporting than feeding an algorithm. A balanced plan is possible, but it always feels like performing.

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