Unpopular opinion: Spending thousands to run dark ads through an influencer’s Meta access page is yielding terrible conversion rates compared to two years ago. Consumers have become incredibly savvy. The moment they see that Sponsored tag on a creator's handle with a highly polished product pitch, they swipe away instantly. Is anyone actually seeing a positive ROAS on whitelisted creator campaigns right now?

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Honestly i've despised paid ads since the start of my career. Its always felt like I was throwing dollar bills into a trash can on fire. Rarely get the ROI and there are so many other ways I could spend thousands of dollars to convert real leads.

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