We are refreshing our influencer marketing strategy for some of our brands. We’ve had some success but not a repeatable playbook yet. How do you approach engaging influencers? How do you select them? Or does your agency do it for you?

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Our social team handles all influencer partnerships. From what I can glean from the outside looking in, their focus is mostly on small or microinfluencers with great, real engagement rates. They got burned on a very costly campaign with a big name influencer a couple years ago and shifted strategy immediately after. You really have to do your due diligence to cut through all the noise created by fake followers and comment pods.

If you can work with an agency! Less messy

Yeah. I think that’s the way our strategy is heading. Any key metrics you might track in this space to monitor performance that is actually measurable?

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Hi,
I am 4 years experienced Data scientist in Image processing/ computer vision domain. Currently pursuing Masters in Arizona State University. Looking for a job in India. I will be graduating in December. Referrals appreciated.

I've only been in the industry for a few years + am noticing the same tendencies across agencies. How can I promote change w/out stepping on anyone's toes or being labeled "that black girl"?

If anyone is interested in making a move to another PA firm, GT is hiring in many of its offices, and most service lines!

DM me if you’re interested in hearing more! Hope all the tax folk are hanging in their during busy season!!

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Looking for referrals to major Life Sciences consulting positions for strategy/analytics in Toronto/ Canada.

Please and thank you!

Master’s in biotech from McGill. Tons of research experience, pretty solid resume, 3+ years of translational research, 1+ year of consulting experience. And rich profile.

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Hello Fishes,

Any idea when we get relieving letter/service certificate from TCS?

My LWD was 16th September and I received FNF 10 days before. Also got initial release letter on my LWD.

I see so many issues in this organisation.
When I joined TCS after 5 days of joining they used to mail me every week for 5 continuous weeks and asked me every time for previous organisation relieving letter.
But they themselves don’t share it and delay a lot.


Anyone please advise.

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Looking to make a move into Advisory/Consulting.

I have an Audit and Data Automation/Visualization background (was formerly a PwC Digital Accelerator). Any advice?

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5 years of experience and I have brought very good results in Lead Generation and E-commerce with Digital Marketing.

I am skilled in SEO, Paid Ads, WordPress Website Development, Analytics mainly Performance marketing.

In e-commerce I have brought good conversion rate just by improving the ui/ux of the site.

How much do you think I can be paid in Navi Mumbai?

Context : I started from a startup agency and currently working in a Big well known agency.

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It's that time...🦃

What's one thing you're super grateful for in your life or career at the moment?

Drop it below! 👇

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2022 HOURS CHECK IN

For those of us whose firms start their FY on 12/1, how did you do on your hours this past year?

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How is work life balance in fis gurgaon?

Looking for a position in the ICU at Loyola Gottlieb Memorial Hospital, are there any recruiters out there?

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Plz help me out if I shoukd join ey and work for Dell client or join Harman .

Has anyone joined the new "Women of PM" community?

Wondering how it might be different from the Bureau of Digital or DPM communities an if it's worth the fees.

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Which is best company Among following to join after 6.5 year of experience considering wlb and culture

TIAA
Wipro
Predikly
Infostretch

Thanks in advance

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Anyone know of any open positions in D/FW? 8 YOE on the agency side, masters degree in public administration. Looking to go client side to do Corp comms/public affairs. Any leads welcome!

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Is anyone looking for a great school in New Jersey to join for the 19/20 school year?

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Additional Posts in Digital Marketing

What makes a great agency environment (aka, culture)? Having worked in several, it almost sounds like an oxymoron. But if YOU were in charge, what would you do to provide a great employee environment?

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I've applied to work at Facebook three times but I can't make it past the initial interview with HR each time. What am I doing wrong?

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I recently got a job offer through a company that offered me the high end of what I was asking (75k) but since it is the high end of what I asked for, do I have room to negotiate? Do I have a leg to stand on if I even try negotiating at the point? I have til Friday to fully accept. I’ve never negotiated my salary but want to be sure I’m being paid fairly for this site merchandiser role! TIA

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First off - thanks for any help!

After doing freelance for the last two years, I’ve decided to go back to the corporate world. I’ve been applying a ton of places but keep getting turned down immediately - not even a first interview and I can’t figure out why.

I feel like I have a lot of good accolades as far as awards, a graduate certificate program board I’m on, really good stats from my previous work, etc.

I have 7 years experience. Are people looking for someone w/ less experience/cheaper?

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Any recommendations for a strong performance media agency?

I’m planning to spend about $300-400K / month.

I’ve engaged a couple independent agencies already but got turned down because we’re “too small”

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Hi all! I’m looking to learn how to conduct AB tests- I don’t get an opportunity in my current role, but I want to be a product manager so I’ll need to learn. Any tips on how to practice this skill?

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I’m job searching right now and applied for a job I was a little overqualified for just to shoot my shot and get my foot in the door with a great brand. The hiring mgr took the time to email me to tell me I was overqualified and offered to help me get connected to his network. He’s been so kind and helpful and I’m kind of in shock at his generosity. Even if an offer doesn’t come from it, is it weird if I send him a Starbucks gift card or something as a thank you? What’s appropriate?

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Any media buyers out there seeking order confirmation inventory at retail? I have a few new opportunities coming available in May/June.

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Anyone see a big discrepancy between GTMetrix and Page Speed Insights when testing the same site? Annoying to say the least.

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I’m still in the entry levels of digital marketing and I’m looking to expand my skills. What would you suggest to get certified in or skills / programs to learn.

I work as a marketing consultant and I love my job. It’s the career for me and I want to advance my career and climb the ladder. What are some of the typical positions that are pursued after a marketing consultant role? What are some pointers that you can give to someone who wants to advance their career? What are some things that I can do now to prepare me for that next role?

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Has anyone transitioned from traditional to a digital role? How did you go about adjusting? I'm in print looking for a new opportunity to expand to digital. I'm not sure where to start.

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Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

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Just got a new job! How long until I can update my linkedin? I’ve heard you should wait until you’re two weeks into the job - is that accurate?

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Anyone from google within the uk open to referring me for some partner marketing and content strategy roles? It’s my top company and I know how much referrals help you get seen

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Do you agree or disagree that email marketing is still king?

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Facebook Ads after iOS 14 changes.

I'll share my experience and urge you to share yours:

Since iOS 14 changes, Facebook ads isn't the same anymore. Why?

A. >75% iOS users denied tracking. They are no longer tracked across websites/apps. Facebook lost its edge.
B. Targeting and conversion tracking aren't as effective anymore.
C. Many advertisers have been migrating their budgets from Facebook to Apple and Amazon ads.

What's your experience? Let's all learn.

#FacebookAds

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Hi! I have been working in marketing and advertising for ~5 years and recently started exploring the freelance side of things. I started conversations with a small boutique studio about doing Facebook ads for them and they asked what my retainer fee would be to manage them. Since I’ve always worked for a company that was hired to do it I am not entirely sure what a freelance rate for that should be? I would love any insight. I’m certified through meta’s platform too if that matters.

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