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Help us understand how you’re using 3rd party audiences? Are you buying off the shelf segments? Are you creating custom profiles from 1st party data then running LAL’s? Etc.
I’m currently at advance auto parts and I have no clue how this is happening I don’t know very much about the internet to begin with
I dont recall good outcomes from 3p audiences at all, unless its custom. Where are you advertising and with what(s) platform?
Looking for 3p audiences for healthcare DTC targeting to augment our CRM lookalikes. I had written them off but a recent test was successful in finding an incremental audience and driving leads. I’m primarily using in Meta but would like to expand cross channel.
I’ve never had good results from 3p audiences for DR goals. Best had come from retargeting, LAL based on converters and 1P data and specifically with Meta, broad or advantage+ audiences.