We've officially reached the point where our client team is using acronyms that no one knows the definitions of 🙄
When did consulting-speak become so common in marketing?

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Just ask bro

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True, from my experience also 1 have diferent meanings… lol..

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Sounds like Novartis.

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YNSTKWIM

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Examples? Curious how far we've sunk into this hole lol

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