I’ve heard it’s important to include metrics on your resume. Being in Account Management do you see value and include campaign performance for projects you managed that were successful that your proud of on your resume?

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“Day to day lead on XYZ that led to 12% brand lift/ 4% incremental sales/exceeded benchmark by 20%/etc” that usually works. Unless you’re applying way outside the industry, people will know that you are not single-handedly responsible nor will they think you’re implying

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Essential. Business results, brand equity measures, client satisfaction scores.

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Thanks for the gut check. I thought so but was starting to doubt myself since it’s not something I did 100% on my own, since obviously the creative team had to do their part.

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Nothing any of us does is on their own.

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+ organic growth or new business wins if applicable

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yessssss

Yess

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