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People love to talk about their company culture and what makes them different. I also always ask what keeps them at the agency
The person who had this role before me, where are they now?
Does cash, in fact, rule everything around you?
"What would you change about your company culture?" is my go to at interviews. Stops them from blabbing on about "work hard, play hard", "we're a family" and all the other bullshit they try to hook you in with. If they have nothing they would change, that's your cue to run, they cray cray.
What are the personality traits they're looking for in this role
Next time I interview, i'm asking HR about benefits, 401k etc asap. No use getting to a 2nd 3rd interview and then find out bennies are garbage.