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Honestly I don’t think it was the specific insights that made candidates (or me) stand out, it was someone who could get the right answer AND be a conversationalist / not supremely anxious. For me, that just took reps and a good mindset.
But some thoughts re: insights, people always ask for the “so what” of data. If there are exhibits, read all the details (e.g., labels matter) and just think about how to tie the info to the problem you’re solving. So if I give you a graph of revenues, don’t say, “category A has the biggest revenues”, instead something like, A/B are the biggest, but the client wants us to focus on growth for category C, so I suspect X may be true. Do we have any information like Y (growth rates, etc.) that may be able to confirm?
If all else fails, bring up cannibalization, risks of brand erosion, or regulatory concerns, lol.
99% of candidates are super nervous. Show up with 100% confidence, act like this is the easiest thing you’ve ever done (if though it’s not), and you will stand out lol
In >200 interviews I don’t think anyone stood out. Stable performance, and ideally engaging & presenting with confidence is more important.
I could think of a bunch of ways for a candidate to stand out. Not sure any of them will help you get an offer though…
make jokes if you’re funny
Jumping on this - what are the best case book to practice with?
The school specific ones are all good; I was partial to Booth when I went through the process