What are some of the inbound marketing strategies a company like Nike use?

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Nike is an interesting example, they succeed with compelling storytelling. They don't show you the shoe all that much, it's more about the aura of the person wearing it. And they do community building with apps, and obviously have celebrity endorsers and influencers. There's a lot to study in their work, there are many facets to it and they all work well.

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Would sponsoring teams sneakers/uniforms count as inbound? I do agree with Nike app being a way to attract customers. I had a pair of Nike’s with that chip to track your steps like 15 years ago and go so much running data on that app it’s my ride-or-die running app now. Good job Nike!

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