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Crushing real hard on my manager 😭😭😭
What y'all know about Space150?
Just realized it's not Friday ☹️
What’s the best social media hack campaign ?
What agency is doing the new Twizzler ads?
Any tips from social media managers?
Stop with the unnecessary meetings. PLEASE.
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When the new business pipeline dries up. Pay attention to the amount of pitches that are happening.
^^^^scatter shot pitching 💯
Pay attention to the client roster and look for 3 red flags:
1) If the agency is not bringing on new clients
2) If the agency is losing clients
3) If clients are cutting budgets and reducing spend
💀
Pushing for everyone to use AI and talking about efficiency relentlessly
Sounds like WPP
It’s got “IPG” in the title
🫠
Chief
Hiring me as CCO.
Matt?
When they use the words “rebuilding” and “turning a corner” in town halls
or worse… “restructuring”
1. A re-brand
2. Changes in executive leadership
3A. Loss of clients / turnover
3B. No new clients / dry pipeline
4. Lack of thought leadership
5. Stale or out-dated website
6. Employee turnover
When the CCO/CEO/CMOs etc start doing a lot of motivational all agency speeches, and ask everyone to not put anything on Fishbowl.
I love how many of the responses are people shitting on previous / current employers.
when expenses get rejected because my uber was “comfort” not “wait and save”
Rising Star
Damn, your agency is poor poor.
I always just tell them, “I have Lyft pink so comfort was the same price. 🤷♂️”
There’s usually a very dramatic tightening of expenditure. No free drinks or snacks in the break room. A complete ban on the use of cabs and couriers. Everybody asked to turn off the lights and computers at the end of the day. And….most importantly…..there will be a very cheap, generic toilet paper in the washrooms. 😐
1. Your agency is too reliant on fees from their two or three largest clients to cover barely/unprofitable clients.
2. Can't win new business pitches.
3. Pitching accounts that don't make sense for the agency.
4. Starts to have a loser reputation in-town inhibiting the hiring of new, talented employees (more applicable for mid-sized/small-sized markets).
5. Lack of new blood in leadership to bring in thought change/a new approach.
6. Unexpected layoffs of top talent and/or they leave on their own.
7. Downgrading the office space from a skyscraper to something in the suburbs or a less luxurious space.
When leadership ONLY talks about money/budget and fights any attempt to prioritize education/growth or creativity.
When they stop stocking bread, milk, cereal etc... the small costs that add up over time
In my experience the official company line is normally incorrect but the info leaked by the CEO's EA/PA is normally correct and spread through the rumour mill.
When they do everything BBDO has been doing for at least a year.
Lots of ‘busy’ meetings between leadership
When the culture dies
real estate downsizing, excessive new biz work, cutting down freelance spend, hiring freezes, centralizing functions or combining roles, not backfilling roles, and so forth.
Apparently dropping $17m on private jets when you can't make payroll is a flashing red light
When Twix & Sneaker bars at the reception get replaced with Jolly Ranchers & Lifesavers
One pack of extra gum for the entire floor
Listening….