What is the best kind of data work/ data person you see in ad agencies?

What makes a particular piece of data work stand out from data just for the sake of data?

What makes it most useful or impactful for you?

I’m talking more data as insights and ideation for strategy and creative, rather than measurement and reporting

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People in this bowl know this is a trap question.

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SDA1 - this assumes that your leadership has data literacy AND investment in the team and future technical capabilities. Sometimes this isn’t the case at agencies. Trap question indeed 😁

Ah I could go on and on about the latter. I have 9 years of experience as a BI professional in marketing and am pivoting to data science (attempting to). The storytelling piece is what people “see” after an incredible amount of hours go into producing it. The insights were not as easy to acquire as they look once they’re in a nice PDF.
Honestly, the storytelling is basically just dumbing down the statistical analysis with simple language, buzzwords, and pretty visuals.
We are absolutely siloed from “creatives” and it’s unfortunate, but they operate so differently.
I sound jaded, but this has been my experience

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