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People in this bowl know this is a trap question.
SDA1 - this assumes that your leadership has data literacy AND investment in the team and future technical capabilities. Sometimes this isn’t the case at agencies. Trap question indeed 😁
Ah I could go on and on about the latter. I have 9 years of experience as a BI professional in marketing and am pivoting to data science (attempting to). The storytelling piece is what people “see” after an incredible amount of hours go into producing it. The insights were not as easy to acquire as they look once they’re in a nice PDF.
Honestly, the storytelling is basically just dumbing down the statistical analysis with simple language, buzzwords, and pretty visuals.
We are absolutely siloed from “creatives” and it’s unfortunate, but they operate so differently.
I sound jaded, but this has been my experience