What makes a social film/video, social?

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Posting as :
works at
You are currently posting as works at

Ideally it should pander to the youths by shamelessly appropriating language they appropriated from someone else, for example:

Mfw pov your high key rizz is not the vibe and you’re crashing out no mogging just big yikes u know my ass is heading for a menty b got the grippy socks standing on business fr fr

likefunny

No cap

It’s labeled “social” in the deck.

likefunny

Copy what you see on TikTok, even if it’s stupid. Do awkward quick cuts with no reason to, don’t shoot in high-res, have it be a ‘talking head’ video, make sure you’re not being too clever…it’s all just a long way of saying ‘you need to trick people into watching your ad on this platform’

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So, make it ugly.

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Gets to the point in 2 seconds before someone keeps scrolling, has on-screen text/works on mute, bonus points if it pisses people off to farm engagement in the comments.

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Editing is huge. Needs to be appropriate for the platform. You don’t have a captive audience. You have to capture their attention deliberately.

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Needs to be posted on a social platform and have sloppy text formatting and editing to appear more “native” because people don’t watch ads 🤯

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1:1

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It’s posted on social media rather than run on television.

No cap.

Bite size, funny or perspective shifting pushes organic expansion

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