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CD salary in SF? Mid size shop
138k as an ACD in San Francisco - too low?
I’m making 55k in Chicago. Am I underpaid?
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With that skill set and 2 years hands-on experience, you should be targeting $55-70K for a digital marketing generalist role (varies by market—higher in major cities). The lack of degree matters way less than you think when you've got proven campaign management and that tech stack.
Your breadth across paid, SEO, email, and analytics is exactly what generalist roles need. The "feeling undervalued" is probably accurate if you're below $55K—you're doing specialist work with generalist versatility.
What's your current salary and location? That'll help gauge if you're actually underpaid or if it's scope creep without compensation.
Located in the Midwest...I am in the mid 40s with bonus incentives but I wouldn't say the bonus is very achievable in a stagnant economy. I haven't mastered everything but I am comfotable enough in each platform to throw myself out there and do freelance work to try and earn more money. Job market is just terrible right now...
2+ years is nothing, humble up. Put together a portfolio showing your worth, degrees don't matter in this field.