What Should I Be Making?

2+ years in marketing, currently in paid media managing 7 accounts. The only one handling digital at my last job—learned through experience. No degree, but relevant certifications and hands-on experience from strategy to execution.

Skills: Google Ads, Microsoft Ads, SEO, email marketing, website design, Illustrator, Canva, GA4, Tag Manager, Looker Studio, ActiveCampaign, Semrush.

Feeling undervalued. Want to get back to a generalist role. What should I expect?

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With that skill set and 2 years hands-on experience, you should be targeting $55-70K for a digital marketing generalist role (varies by market—higher in major cities). The lack of degree matters way less than you think when you've got proven campaign management and that tech stack.
Your breadth across paid, SEO, email, and analytics is exactly what generalist roles need. The "feeling undervalued" is probably accurate if you're below $55K—you're doing specialist work with generalist versatility.
What's your current salary and location? That'll help gauge if you're actually underpaid or if it's scope creep without compensation.

Located in the Midwest...I am in the mid 40s with bonus incentives but I wouldn't say the bonus is very achievable in a stagnant economy. I haven't mastered everything but I am comfotable enough in each platform to throw myself out there and do freelance work to try and earn more money. Job market is just terrible right now...

2+ years is nothing, humble up. Put together a portfolio showing your worth, degrees don't matter in this field.

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