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Rising Star
Water polo we love that stuff
Mad Men focused on jai alai, so that must be a good starting point
Hands down it’s cricket.
Chief
If you know when the ad is running, it’s probably more topical if you use a sport that’s in season. But explain what you mean by backdrop. Like the setting for a spot? Using athletes?
Also football is #1 by a mile in the US. Baseball is America’s pastime, basketball has the most famous players, but this country loves football on a different level.
Trick question! Football pitches aren’t a standard size (don’t fact-check this too hard, I only know it from Ted Lasso)
NFL and college football are #1 in sports in the US. But my question has more to do with what you’re trying to achieve here? Backdrop for what exactly? And when would you run it bc that also dictates which sport to focus on.
What’s the goal? To be seen? Or to convert brand metrics. The answer is soccer for the first. And any women’s sport for the second.
Laugh all you want. But do the research on what converts fans to brand purchase. And what is watched live/scale and where fandom drives loyalty. Where fans follow players and not geo-specific, etc. But if the goal is logo that you can send your family and cmo, baseball is perfect.
Guns
Pro
Competitive eating
A recent survey voted football as America’s sport by a huge margin, baseball has been defeated. So it depends on your script, players can be on the sidelines or fans in the stands.
The Rose Bowl on New Year's Day late in the third quarter when the sun is starting to set on the San Gabriel Mountains.
Lock the thread, and you're welcome.
Um, do even know where the Coliseum IS in LA. 😂
The states aren’t united. What plays in Georgia and NYC has minimal overlap. Unless it’s March madness. Then the path is clear.
Go for the water ballet! What is the context of the ad? Who is your intended audience? It’s hard to give you advice without more information.