What was the most organized, process-driven agency you ever worked at? Bonus points if the agency made good work while you were there.

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The least creative one, unfortunately.

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Mono Minneapolis. Those people were buttoned up. I miss it.

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Do you have any examples you can share? Just curious.

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For a time Crispin. They had a very specific way of doing things that maximized your time to come up with ideas and to create. Everybody knew what they were doing, when and why. It was glorious. We worked like dogs. But that was because we made cool shit.

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Arc

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RT for Arc. The Molson Coors team was a dream for a while

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Blast Radius

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Nope. RIP.

Rethink

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You don’t get both

Because great work takes work. It almost always means one last push to beat what you have or figure out how to sell what you do, which very process driven places see as frivolous.

I wish both could happen simultaneously but I’ve never seen it.

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Area23. It has fallen off, though

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