What’s a campaign you saw and thought … “I should’ve thought of that”?

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Not so much a campaign as a product idea. A couple years ago, I started selling white label products on Amazon with an old friend of mine. We made a bit of money and had some fun, but it was nothing serious. One day we were looking at potential products to offer, and I saw a customizable circle blanket. We were brainstorming ideas of what to put on it, and I mentioned that we could make it look like a tortilla so when you roll up into it, you'd look like a human taco. Went so far as looking for hi res, royalty free tortilla images, but couldn't find anything that mocked up well and we decided it was a stupid idea anyway. As it turns out, it wasn't that stupid of an idea - someone ended up making this exact product maybe a year later and sold millions worth of it on Amazon 😭😭😭

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Oh wow! I bought one of those as a white elephant present. I’m sure they’re raking it in, but I wonder if there’s one dominant seller or if it’s fragmented.

I once saw a campaign for a fashion luxury brand thinking, “Oh, I should’ve thought of that.”

Then realized it WAS my idea, shot by shot — I had interviewed with them my last year of uni and gotten rejected for the role.

Oh that happened to me once when I interviewed with a ride share company that rhymes with Guber. Totally jacked one of my ideas from my assignment.

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It was for a subscription box service, and they did this whole interactive social media thing. They sent out mysterious teaser boxes to influencers, each containing a clue or a piece of the puzzle. Then, these influencers had to guess what the product was and share their guesses on social media. It created this buzz and speculation frenzy, and people were hooked trying to figure out what was in the box.

Interesting! What was the brand?

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