What's a fair monthly retainer fee for social content creation and management. Light analytics. 12 odd posts/stories per month? Understand that it's a function of estimated hours x rate, but I am just curious what the market is paying for this. Also understand that it's a function of client size, complexity, etc. Would love to validate our pricing with a little data to be able to defend "why is it so expensive?"

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What channels? Is moderation included? Video or still photography for posts? Are clients giving you approved assets, ready to post?

Ohh this is an excellent question. I would love to hear what others say because I’m postive I don’t charge enough. I think it’s also important to know where you’re located because I was told pricing is different depending on where you’re located.

Are you sending content creators out to create the content on iPhones, doing full on production or graphically driven content developed in house? So much can depend on it. The most efficient model is to have content creators whip it up - cheaper and faster. The creative concepting process takes more resources and therefore time and cost. 12 pieces of content a month isn’t crazy. But it also depends on *what* it is. I’d say $150k-$200k a year at most. If you are capturing content at live events, managing influencers, producing standalone long form content, etc it can escalate quickly.

Honestly EVERY place has been pushing back on pricing - like it's just frustrating at this point. It can really vary based on the scope, and I try to flag the places where heavy lifting and time is needed to help them understand the cost. I feel like that lands better

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•MS Suite/Google Suite proficiency
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Notice period: 1 month
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If there are any open positions, please reach out at indranilbagchi90@gmail.

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