What’s a solid range for an EP in NYC at a smaller company? I have 10 years experience they’re looking for someone w 6-8. Thank you!

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That we have become an industry who promotes to EP before talent turns 30 is beyond laughable. It used to take 15-20 yrs of experience to get to EP

likeupliftingsmarthelpful

OP google “dot com kids”. Your 40-50 yr old co-workers were the generation that invented the digital start-up. They founded them in their 20’s when there was no playbook and literally no one had done it before. So that mentality is nothing new. Neither is digital disruption. Start ups don’t magically make those with little experience suddenly wise, talented and competent. But they do allow those that have little sense of business history or the current marketplace to think that what they are doing is disruptive and revolutionary. It is not in the majority of instances.
So again, it is insane to have people in this industry with 6-8 yrs of production experience calling themselves EPs. The EP title used to be reserved for those that had fully mastered their craft, could handle any challenge and make magic happen via an expansive network grown over decades. That is what that title is supposed to represent and had until recently. Now it’s been made fairly worthless by the industry as it throws out titles in place of yearly cost of living increases.

likeuplifting

I didn’t make EP until I was 34. 12 years of agency experience under some brutal conditions. I agree though - my goal by 30 was just to hit six figures. We have Jr Producers now that ask for $50K+. Mind blowing. My first job out of college was a whopping $26K. I had to move in with my parents. Which was cool for the free food and rent, but other than that...

likeuplifting

I hear you but those under 30 year olds are also running legit start ups. As long as they’re credible and responsible then I think it’s OK that there isn’t a bias on age. I’m still getting used to it myself but that younger generation is disrupting the work flow in a good way too.

likefunnyhelpful

EP1 sounds salty they're not director level after 15-20 years lmao

likefunny

I’m a true integrated Producer that has produced: digital platforms, digital products, video-TVC and OLV, print, events, OOH, innovation including AI and XR, social on agency, production shop and client-side. I made EP at 38 and my first EP level salary was 180k at a major NY agency.

likeuplifting

Wow, EP at 6yrs? I have 5 years and just freshly turned to a Producer level...

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R/GA1 been there done that. Now work at Google

likeuplifting

EP1 IS TOO KEWL FOR SKOOL!!!

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Down to 120 at a small small shop.

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Some agencies refer to PM’s who don’t “produce” but have years of experience as EP. it’s some dumb shit, but they’re not making true EP salary. Depends on what kind of production you’re doing. A real EP of broadcast and digital content at a small shop should make no less than 150k. And at that, it’s because you’re managing many projects at once for one or more brands

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Excited to see some numbers thrown out here. At small shops I’ve made 140-160.

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