What’s considered a normal or healthy engagement rate for Instagram and Facebook these days? Just trying to get a benchmark.

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We break this up a lot into specifics. But if you have an average following (anywhere from 10k to 1m), something between 1-3% to give a general number. There are a ton of different things to consider. Also, have to say engagement on FB is way less than on Instagram, for example.

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1% total following

1% is what we use

How about TikTok, LinkedIn and Bluesky?

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