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Going in house is the move, right?
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They don’t have a North America CCO, they don’t have and Chicago CCO. No creative leadership is a bad thing always
There’s nobody running a ship creatively. They might be the only advertising agency in the country that doesn’t have anyone in charge of creative. That puts account in charge of creative. And you know how that goes.
Bending the knee to the holding co like nearly every other holding co agency out there. If you get on the right account it could be a decent experience for you, but nearly everything that once made Leo Burnett unique is pretty much gone these days, for better or worse.
@ Leo Burnett 1 sums it up accurately. The account you are on these days drives your experience. The Burnett/Publicis network merger into “Leo” this last January has kind of been OK, but hasn’t really done anything to drive serious momentum for the Chicago office. Pre-merger with the holding company in 2002, Chicago LB had a total of about 2,000 folks and was a happening place. Today, I sense about 350-400 or so are still left in Chicago. In fairness, though, much of the same could be said for most of the Chicago agency scene, with the exception of places like High Dive, etc.
Does Leo even exist? I say this sincerely. I recently changed jobs, was looking for an HR contact for my background check and they don’t even have a prod version of their website anymore.