What's your best advice for someone new to media buying?

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Learn as much as you can. Raise your hand if you don’t know something. Get used to feeling like you don’t completely know your craft. Get a good mentor! Diversify what you know. Stretch yourself across tactics to be a complete buyer (direct/managed service, traditional, programmatic/hands on key, social, etc…) it will pay off. Trust me

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Don’t stick to one channel, learn all of the media channels and how they compliment each other.

Also, make sure you optimizing to the client’s business goals.

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Run

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Run away haha?

Relationships, data and common sense... Prioritise those three things and understand the correlation between the three in the organisation you work for.

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Always be learning. Even the things you know today can change tomorrow. Curiosity and desire to learn and get better can go a long way

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