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We keep our branding extremely minimalist and simple, so we don't have to rely on AI and we don't have to spend a lot on graphic designers. I think where a lot of companies go wrong, especially early on, is having a really complicated design system that is hard to maintain. We keep our colors and logos simple which makes our branding the least of our worries.
I will be back to comment on what I've been doing with Codeclauselegal.com. For now, I'm still testing and reiterating.