When do agencies decide and communicate who goes to Cannes?

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Did you do concept the idea? Did you sell the the work? Did you see it through production? If so, you're not going. Your CCO is going and that's it.

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It’s different everywhere. But since you’re at FCB: if you haven’t heard by now you’re probably not going to

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Around April. Usually it’s the C suite and occasionally it’s the creatives who have client relationships for work that will win (meaning it would be a bad look to not have them onstage with the client)

Must be Barf Bag again ✨effective✨

March- April. They will block book some tickets and hotel rooms. You are far enough into the year to know if you can afford it, close enough to the awards to know the work you are entering and confident of, and far enough from the festival date not to get completely price gouged on flights. Invite list is usually a compromise between the CEO, CCO and CMO (because Cannes secretly runs in client meetings and new business.)

If you have to ask, then you are a peasant. Peasants don’t get to be on yachts.

It’s all the usual suspects from the HOCOS that attend. The people who contribute very little real work day-to-day but who get a sudden burst of energy when it’s time to for Cannes.

It depends on the agency and their policies

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