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Let’s see a Starbucks barista top that!

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Clear impact (revenue, margin, retention, brand lift, client growth). Ownership (you led X, not just “supported”).Evidence of partnering across teams or markets to solve real problems.
The agencies you’ve worked at or accounts you’ve worked on often carry more weight than anything else on your resume. Especially in a highly competitive job market. The things the person above this shared are also important, so I don’t want to discredit that. However, if they’re hiring for a food brand, for instance, and you have no experience in that category, that’s often why people get passed over.