When you were a student showing your portfolio to agencies and at portfolio night, did you think that the CDs that didn’t hire you would use some of the ideas from your portfolio down the road? How can students protect themselves more when they are meeting with CDs at agencies (if there’s any way)?

likefunnyhelpful
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If I saw a student idea good enough to steal, I’d hire them.

likesmarthelpful

Ha, why is that?

like

Look up the YT series "Everything is a Remix." Really changed my perspective on ideas. Makes you less precious about your own and more open to the creative process.

likesmarthelpfulfunny

CD's literally steal from everyone always and get away with it. That's the whole point. The students stole to make their work, too. This is called the creative process.

Watch the video. It's like an hour of your life. Then you can stop worrying about your work being stolen forever.

https://youtu.be/X9RYuvPCQUA?si=-nAZZREkgPql_kyB

No shade to students whatsoever, but the vast majority of the work I see simply determines creative potential and wouldn’t be actually marketable. The ideas just aren’t there yet for the most part. If you don’t have your portfolio reviewed by industry professionals and get real feedback, you lose the opportunity to grow and have insight into what makes an idea work. The gain far outweighs the farfetched potential that an established CD would blatantly steal an idea.
Not to say this hasn’t ever happened before, but it’s exceedingly rare and also very risky in the age where it can easily be called out publicly. You usually just hire that person with the good idea instead.

likesmart

Not enough of them get called out. Students need to learn how to fight back.

likefunny

In my experience people who jealously guard ideas don’t tend to have very many

smart

Welcome to the business my friend. This process is called “a pitch”. You share your best ideas with a potential client/employer for free. Then hope they don’t just take them and make them with someone else. We have little to no intellectual property protection in the process. But currently it’s how the game is played, and none of us have much of a choice - I’m sorry :(.

like

Has this happened to you or a friend of yours? If so what was the idea?

I had a CD who refused to even look at student work for this reason. Personally, I don’t think this happens often. How many briefs align in a way that creates an opportunity to steal?

An idea for a brand could be applied to other brands.

funnylike

Did you know two different people in two different places invented the telephone at the same time and submitted it for patent on the same day?

Alright OP, let’s see it.

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