Which agencies heavily rely on freelance creative talent?

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When you’re full time and not locked into an account, just working on whatever they throw at you, welp. You might as well be freelance because you work from week to week, hoping to stay billable. Because the minute you’re not billable, your assignment is over and you’re done.

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Pretty much all the experiential and PR agencies.

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I swear a few months ago FCB had half of Toronto freelancing

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Thanks for naming a shop!

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Any agency above 100 people and many even below. It’s too risky to keep salaried employees on the books if you are working project to project.

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All of them.

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Is anyone full-time anymore?

Exactly

Apparently none since 2023

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